Logo Design & Visual Identity
Logo Design & Visual Identity
Distinctive, scalable brand systems for BC businesses. We craft memorable logos, color and type tokens, and usage rules—then package files and guidelines your team can use everywhere.
What makes our identities work
Marks that read at favicon size and scale to signage—no visual noise.
Color + type tokens, spacing, and components for consistent rollout.
Contrast-safe palettes and legible type choices across devices.
Figma + export kits (SVG, PNG, PDF), plus usage rules and templates.
Brand identity process
Inputs: goals, audience, competitors, moodboard, constraints.
Exploration rounds with rationale—black/white first, then color.
Iterate on strong directions, spacing, letterforms, and legibility.
Tokens (color/type), logo lockups, iconography, and grid rules.
Brand book, export kit, and templates for social and print.
What you receive
Logo suite
Primary, secondary, mark-only, mono/knockout versions, and safe area rules.
Brand tokens
Palette with contrast notes, typography scales, spacing, radii, and shadows.
Guidelines
Do/Don’t usage, file exports (SVG/PNG/PDF), and social/print templates.
Logo & Visual Identity — FAQs
Typically 2–3 strong concepts with 2 revision rounds. We can scope more rounds if needed.
Yes—SVG, PDF, and PNG exports, plus clear space rules and color specs for print and digital.
Yes. We can deliver a concise brand book with logo usage, typography, color tokens, and examples.
Absolutely—social headers, business cards, letterhead, and presentation templates are available.