Design & Branding
Logo Design & Visual Identity
Distinctive, scalable brand systems for BC businesses. We craft memorable logos, color and type tokens, and usage rules — then package files and guidelines your team can use everywhere.
What makes our identities work
Legible at Any Size
Marks that read at favicon size and scale to signage — no visual noise.
Systematic Tokens
Color and type tokens, spacing, and components for consistent rollout.
Accessible Palettes
Contrast-safe palettes and legible type choices across devices.
Complete Handoff
Figma + export kits (SVG, PNG, PDF), plus usage rules and templates.
How we work
Brand identity process
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1
Discovery
Inputs: goals, audience, competitors, moodboard, constraints.
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2
Concepts
Exploration rounds with rationale — black/white first, then color.
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3
Refine
Iterate on strong directions, spacing, letterforms, and legibility.
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4
Systemize
Tokens (color/type), logo lockups, iconography, and grid rules.
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5
Deliver
Brand book, export kit, and templates for social and print.
What you receive
Logo Suite
Primary, secondary, mark-only, mono/knockout versions, and safe area rules.
Brand Tokens
Palette with contrast notes, typography scales, spacing, radii, and shadows.
Guidelines
Do/Don't usage, file exports (SVG/PNG/PDF), and social/print templates.
FAQ
Logo & Visual Identity — FAQs
Typically 2–3 strong concepts with 2 revision rounds. We can scope more rounds if needed.
Yes — SVG, PDF, and PNG exports, plus clear space rules and color specs for print and digital.
Yes. We can deliver a concise brand book with logo usage, typography, color tokens, and examples.
Absolutely — social headers, business cards, letterhead, and presentation templates are available.